The history behind Spirit Marketing
Spirit Marketing's capabilities are founded on the knowledge and experience of its founder and owner-manager, Dawn Holding. So to put Spirit's current work in context, here's a little more information about Dawn's career before she founded Spirit.
Le Petit Blanc Brasseries
Marketing and sales management for four brasseries (Birmingham, Cheltenham, Manchester and Oxford)
- Design and distribution of company promotional literature
- Company website and development
- Company database, growth, management and use
- Liaison with national companies (such as Sainsbury's and Coutts) to promote marketing relationships
- Management and monitoring of national promotions
Paul Heathcote's Restaurants
Marketing and sales of the award-winning chef's restaurants in Longridge, Preston, Manchester and Liverpool
- Guest liaison
- The promotion of Paul's first book – 'Rhubarb & Black Pudding'
- Assistance in attaining venture capitalist funding for expansion programme
- Assistance with marketing the rapidly expanding outside event catering division of Heathcote's – Heathcote's Outside
- Assistance in the marketing of Heathcote's School of Excellence
Other Client History includes:
- The Belfry and Stanneylands Hotels (privately owned Cheshire hotels). Responsible for marketing, sales and PR with local companies and associations.
- Virgin Hotel's Crathorne Hall Hotel, Yarm, North Yorkshire. Responsible for maximising sales, working directly with Sir Richard Branson's management team. Liased with Virgin group of companies for national promotions and marketing opportunities.
General Background:
Dawn has worked with many like-minded businesses and organisations throughout her career, partnering design agencies to create corporate identities, logos and marketing literature. She has also supervised the work of website design and marketing specialists in the creation of new and innovative revenue-earning websites.
Dawn has worked with associations such as Chambers of Commerce, Women in Business, Manchester, Leeds, Liverpool, Preston Business Networks, Business Links, Institute of Directors, Law Societies and others. She has arranged cookery demonstrations in stores such as Selfridges, Kendals and Marks & Spencer - and has organised promotions with companies such as Mercedes, BMW and Good Housekeeping.
Dawn has worked with local, regional and national press and radio in marketing a range of companies. She has also worked with publishing companies on book launches and has arranged book-signings in bookshops such as Waterstones.
Dawn has worked with many charitable organisations to raise funding and awareness.