Despite the proven benefits of advertising, more people make decisions on peer recommendation – and that includes media coverage.
That’s another main route to communicating your identity and influencing customers.
Dawn Holding’s path to the media involves providing them with editorial copy that has genuine news angles and uses journalistic values that attract editorial coverage that contains digestible sales messages.
The most potentially effective news angles can range from human interest stories to comments on topical industry issues that can further position an individual, and their business, as an influential industry or sector ‘voice’.
The targeted distribution of newsworthy stories and features, or encouraging reviews, can begin with local media and reach out, through regional consumer, lifestyle, business and professional sector magazines, radio and even television.
And professional photographs adds value to a news release by offering often irresistible contributions to newspaper or magazine page design.
In this way the PR element supports the marketing activity, which can include media competitions and promotions, to achieve more together than they often do separately.
To unlock the power of both takes only one call … 07766 753310
What our customers think...
"The best ideas in business are not always the more expensive ideas. Spirit Marketing has provided us with a clear understanding of how to maximise the potential of our restaurant within the confines of our budget - we don't have one! Spirit’s ideas, though, are working."
Martin and Zoe Russell Grumbley's Bistro, Hayfield, Derbyshire.