Despite the proven benefits of advertising, more people make decisions on peer recommendation – and that brings media coverage into play as another method of promoting your identity and influencing customers.
Dawn Holding’s route to the media provides them with editorial copy that takes the right news angle and uses journalistic values that attract successful coverage.
The most effective news angles can range from human interest stories to industry comments on topical issues that can position an individual, and their business, as an influential ‘voice’.
The targeted distribution of newsworthy stories and features, or encouraging reviews, can begin with local media and reach out, through regional consumer, lifestyle, business and professional sector magazines, radio and even television.
And professional photographs add value to a news release by offering often irresistible contributions to newspaper or magazine page design.
In this way the PR element supports the marketing campaign, including media competitions and promotions, to achieve more together than they often do separately.
To unlock the power of both takes only one call … 07766 753310
What our customers think...
"Spirit joined MHA at a crucial stage in its development and not only did they provide instantaneous order and professionalism, we are able to benefit from a great knowledge of the business community. Spirit’s many contacts therein have proved extremely valuable in progressing the Associations aims and goals."
Tony Hill, General Manager - Manchester Hotels Association